When you publish an article offering your expertise with a link to your sales page or website you can, over time, develop a following and be seen as an expert in your field. What you don’t have time for, once you’ve published your articles, is for the world to find you. You want to make a sale. You need traffic to your articles to make that sale, and that is where bookmarking comes in.

Bookmarking your articles requires that you show bookmarking sites – websites where authors can post article topics and links to their articles – a title, a little teaser about your article, keywords and often an authors biography. While you can sit in front of your computer and do this all day with the many bookmarking sites out there, manually putting in information for every article you publish, the fast and easy way to do this is with an automated bookmarking software package. These slick tools let you enter your article information in once and in an instant bookmarking sites are told where to find your words of wisdom, your latest tips or “how to” suggestions. No longer do you need to manually feed information into bookmarking sites, the software does it for you with the press of a button.

Since article marketing has become so popular there have been several companies that have come out with bookmarking software programs. Here is what you need to know before you invest in one, however, as all bookmarking programs are definitely not the same:

Are there any ongoing fees? Most bookmarking software programs have an upfront cost to download the program, but then they also charge you a monthly flat fee or a fee based on the number of times you use it. Stay away from the backend fees. It can get expensive fast.

Where does the software bookmark your articles? Some bookmarking sites are better than others, at least in the eyes of Google and other search engines. The lower quality sites are often discounted by search engines. You want your software to bookmark to only the highest quality bookmarking sites.

Does your software leave an untraceable footprint back to you? If you put up a few articles and suddenly flood the bookmarking sites with information you could get banned when they see the information coming from one author. Smart programs cloak your submissions so your information arrives anonymously.

Is the program you are considering truly automatic? You want software that gets around captcha boxes found on many bookmarking sites. You also want it to set up your account automatically so you do not have to spend hours doing this. “Automatic” really doesn’t live up to its name if you have to tend to it constantly. You also don’t want a program that is complicated to set up. If it is, you might as well have manually submitted all of your article information.

Good, automatic bookmarking programs are really promising and can dramatically boost your traffic. Keep in mind these simple guidelines when looking for a program and you’ll enjoy fast traffic, easy marketing and increased sales.

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Anyway this should have fixed it. I don’t like having 404s.

To make this a useful post I could point out that I found this 404 error by looking in my Google Webmaster Tools under the “Crawl Errors” section. If you don’t have a Google Webmaster Account I recommend you get one here www.google.com/webmasters/tools/