Archive for the ‘Site News’ Category

Upcoming Launch – SEO Membership

Sunday, April 26th, 2009

Over the last few months I have been involved in the development of an exciting new SEO Membership site and after several frustrating delays we are now in the final stages of testing. Very soon I shall be posting here full details of our beta-testing and pre-launch memberships offer. If you are interested in building on your SEO strategies, getting relevant inbound links and high quality content, sign up now for our RSS feed to receive early notification as we approach launch time.

Reciprocal Linking – the new way ahead

Sunday, November 16th, 2008

It is a commonly held and stated belief that Google devalues reciprocal links these days. The hey day of “I’ll link to you, you link to me, and we’ll both get up the rankings” is long gone. And when you consider the reasoning behind this, it is probably not a bad thing. What real value does a random link give to your visitors? Not a lot.

That does not mean that working with other webmasters for your mutual benefit is a bad thing or that there is no SEO benefit to be gained. The one thing that you should always bear in mind is that, if the visitor benefits, so does the site. This is the theme I shall be writing on over the next few days, so subscribe to my feed or watch out for my Twitter updates if you want to learn how you can get good mileage out of genuine reciprocal linking arrangements with other sites in your market.

Are Webmasters The Latest Target For Phishing Scams?

Friday, October 31st, 2008

As a prolific Webmaster, I have noticed a disturbing new trend in phishing scam emails this week. What is most disturbing is that I appear to be the latest target of these scammers.

In order to maintain control of my domain registrations, I have one email address that I use solely for this purpose. As anyone who has had a domain name registered for more than a few months will know, domain registrars send out emails periodically to all registered owners, asking them to confirm or update their registration details in order to comply with ICANN regulations and maintain current, accurate registration data.

The emails that are sent out are worded in an official way and carry a link to the registrar’s website so that the domain registrant can check their details and amend if necessary. Once you have seen a few of these, it is almost a reflex to just click the link and confirm the details, especially if you know they haven’t changed. There are always more important things to do, so it is just another admin task that can be dealt with quickly and then forgotten. Not any more.

Over the years I have registered domains with various different registrars, both for myself and for my clients. As more competition entered the domain registration market, prices have fallen and I have tested most of them out, not only for price, but also for ease of maintenance and customer service. Although most of my domains are now centralized in one of my two favorite registrar accounts at GoDaddy.com and NameCheap.com, I still have a few scattered round at Network Solutions, Tucows and country specific registrars like 123-Reg in the UK and Hostinet in Spain.

This week, as usual, emails arrived to my domains@ email account asking me to confirm my registration details. All I can say is, thankfully, I was on the ball. It has now become a habit for me to check the information that pops up when I hover over a link in an email, in order to confirm that the link actually goes where it says it is going, before I click on it. I consider this a good habit and I do it faithfully every time, regardless of how professional or genuine the email looks.

So far this week I have received scam emails purporting to be from Enom.com (NameCheap.com’s registrar) and Network Solutions. I have no doubt that over the next few days I shall receive more emails that claim to be from other registrars and I shall be on my guard, as you should be if you have domains registered. Just like the Bank phishing emails, it is easy to spot a fake one when you know you don’t have an account with that institution but when you get one from “your bank” it is tempting to just check it out.

So, webmasters and website owners, be warned. You will still be getting genuine ICANN compliance emails but before you click on any link in any email check it out. The phishing emails will display a link that looks like www.myregistrar.com but the underlying shortcut will take you to something like www.myregistrar.com.update08.cn. Anything that appears after the .com should immediately ring alarm bells. If you have the time, contact your registrar and inform them of the email you received and they will provide you an email address where you can forward the bogus message so that they can try to trace the sender from the header information.

© Andy Smith 2008

7 On-Page SEO Mistakes

Wednesday, October 22nd, 2008

I’ve nearly finished writing my new book, the Definitive On-Page SEO Handbook, and as part of the pre-launch promotion I’m giving away a seven part report entitled “7 On-Page SEO Mistakes That You MUST Correct Immediately”. You can have it delivered to you free by email by requesting it on the on-page SEO Mistakes page.

I’m desperately trying to meet my launch date which is next tuesday 28th October so I’d better get back to it now. :-)

Found a Theme, now installing Plugins

Wednesday, October 22nd, 2008

I found this great free WordPress theme from http://customthemedesign.com/ called Guzel Pro that looks like it will do everything I want and I’m just installing Plugins (All-in-One SEO Pack, Google XML Sitemaps & Ultimate Google Analytics) to do a lot of the basic on-page SEO stuff for me.

It’s going to be a while before the site is looking how I want it but I reckon if I do a bit every day it shouldn’t take too long before it starts to come together.

I joined Traffic Drill at the weekend and I’ve spent a couple of hours today looking around and must admit I’m impressed with what I’ve seen so far. It is a members only community of webmasters who help each other to get traffic by social bookmarking and various other methods. I’ll put up a full review here later in the week but the first thing that stands out is the ethic behind it, which is that you should only Bookmark or Digg or StumbleUpon sites which have quality content. If you get caught helping to promote sites with no value they will kick you out and I believe them. Anyway, more on that later.